The U.S. has entered a significant, unprecedented and complex period that will bring about profound and seismic changes across society, culture, economics/financial markets,politics/geopolitics and the environment/sustainability...no one is insulated. But recent groundbreaking research has emerged from pioneering futurists and other subject-matter experts that has given us unmatched insight into the unfolding tapestry of the future, thereby allowing us to position ourselves and our businesses to survive and thrive.
In context of this research, the current state of affairs for the world and the U.S. and the direction in which we are progressing, I will provide a sobering if not unsettling 10-year outlook for the U.S. outdoor industry and its public lands. I will provide strategies, tactics, emerging technologies and new business models to help brands transition away from the “Old Normal” we have now that is no longer working and dying, through the difficult Reckoning period, and into the New Normal for the 2030’s and beyond.
Keynote Speaker:
Futurist Soehnel is a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST working predominantly in the DTC/B2C/B2B2C/consumer product industry. He researches, curates and publishes forward guidance on upcoming business cycles, exponential technologies, emerging business models and consumer shifts for DTC/B2C/B2B2C/consumer brands.