Build your roadmap
The Paddlesports Trade Coalition is building a shared foundation for a healthier, more connected, and more resilient paddlesports industry. The Gold Standards & Best Practices initiative brings together retailers, brands, sales representatives, instructors, outfitters, community organizations, and advocates to create a common set of expectations, values, and practical guidance that help the entire sector thrive.
This Brand and Manufacturer Self Assessment is the first step. It helps you quickly understand where you are today, identify your highest impact opportunities, and choose what to strengthen next.
Choose how you want to complete it
Option 1: Interactive online tool
Complete the assessment online for a guided experience. You will be taken to an external Jotform link. Jotform is a secure form platform that helps us deliver an interactive, step-by-step tool.
Start the interactive assessment
Takes about 10 to 15 minutes
Option 2: Downloadable and printable PDF
Prefer paper, team workshops, or offline review. Download the PDF version to fill out and share internally.
Download the PDF
Great for group review and record keeping
What you will get from the self-assessment
Clarity on priorities
See which areas are strong and which ones need attention.
Practical next steps
Turn your results into actions you can apply across product, sales, service, and support.
A common language
Align your team with the expectations retailers and partners value most.
Progress you can track
Use it again later to measure improvement over time.
Who it is for
This tool is built for brands and manufacturers of all sizes, including emerging and established companies. If you work with retailers, sales reps, instructors, outfitters, community partners, or advocacy organizations, this will help you align with the shared standards the industry is building together.
How this connects to PTC Gold Standards and Best Practices
The assessment is part of the PTC Gold Standard Best Practices initiative. As the initiative grows, this page will continue to expand with resources, real-world insights, and success stories that tie directly back to the standards. You can return anytime to learn, compare approaches, and find examples you can use.
Expanding resources and success stories
We will keep adding practical tools and examples that support implementation, including:
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Playbooks and checklists
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Templates you can adapt
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Case studies and success stories
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Webinar replays and highlights
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Industry insights and shared learning
FAQ
How long does it take?
Most people complete it in 5 to 10 minutes.
Do I need to be a PTC member?
The tool is built to support the whole industry. Membership may unlock additional resources as the hub grows.
Can more than one person complete it?
Yes. Many teams complete it together to compare perspectives and align priorities.
What should I do after I finish?
Pick one to three focus areas, share results with your team, and use the Gold Standards and Best Practises resources to plan next steps.